Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations, with a highly recognized national brand. Their mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which they call the Judgement Free Zone, where anyone – and they mean anyone – can feel they belong.
Their bright, clean locations are typically 20,000 square feet, with a large selection of high-quality, purple and yellow Planet Fitness-branded cardio, circuit- and weight-training equipment and friendly staff trainers who offer unlimited free fitness instruction to all their members in small groups through their PE@PF program. They offer this differentiated fitness experience at only $10 per month for their standard membership. This exceptional value proposition is designed to appeal to a broad population, including occasional gym users and the approximately 80% of the U.S. and Canadian populations over age 14 who are not gym members, particularly those who find the traditional fitness club setting intimidating and expensive. They and their franchisees fiercely protect Planet Fitness’ community atmosphere where progress toward achieving your fitness goals, big or small, is supported and applauded by their staff and fellow members.