Analytics & Consulting
Location Analytics and Consulting for Landlord and Owner Decision Making
At SRS, we support owners, investors, and developers with location due diligence, prioritization, and decision-making regarding markets, trade areas, shopping centers, industrial properties, or other factors that affect your strategic purchase, sale or operating objectives. Our research platform uses various sources of data (purchased, proprietary, other) for analysis, visualization, and reporting.
Leveraging Big Data
SRS uses a variety of research data sets to enhance client strategy, location analytics, and decision making. These include:
- Demographics – population, income, gender, age, ethnicity, etc.
- Psychographics – classification of U.S. block groups into 67 unique customer lifestyle segments
- Consumer Spending – Data on hundreds of retail and leisure categories for historical or prospective demand
- Business Data – Location, sales and other data points for retailer and business locations
- Mobile/Geofence Data – Current and historical consumer traffic insight from actual cellular data
- Market & Transaction Data – Local market information and comparable sales and lease data
Routine Transaction Support
For routine leasing, purchase, sale, and other owner transaction activity, SRS can provide a host of demographic, psychographic, consumer spending, and other data for market, trade area, shopping center, or property insight. SRS creates mapping visualization and routine reporting to support decision making and property marketing activity. This level of service is part of our transaction support and is offered at no additional fee.
Market and Trade Area Studies
When clients need a deeper dive into market, trade area, shopping center, or other property data, often to support a purchase decision, SRS can create a custom study on a project basis. These studies typically include location analytics, market overviews, trade area definition, trade area analysis, void analysis, competition analysis, shopping center analysis, and other information as may be required to aid in the location due diligence and asset valuation for an investment decision.
Highest and Best Use Studies
When clients need an objective, third party view of the highest and best use for an owned asset, often to support a sale or redevelopment decision, SRS can create a custom study on a project basis. These studies typically include market overviews, trade area definition, trade area analysis, void analysis, competition analysis, shopping center analysis, and other information as may be required to aid in the determination of the range of alternatives for the highest and best use of a given asset.
Void Analysis, Merchandising and Marketing Support Advisory
SRS can prove a custom study or studies to support owners and landlords with key decisions to better operate or improve NOI on an existing asset. These studies typically include trade area analysis, competition analysis, tenant mix analysis, void analysis, leakage assessments, merchandising plans, leasing strategies, and center marketing support. SRS is well equipped to advise owners on improvement strategies for operations and NOI enhancement.