Case Study

Carter’s Successfully Opens 200+ Stores Across the U.S.

Case Study

Defining a strategy for a wholesale and outlet-based retailer

Strategic planning, streamlined processes and transaction support resulting in 200+ new stores

Carter’s, a primarily wholesale- and outlet-based retailer, was seeking expertise to develop a real estate strategy in anticipation of a national roll-out of retail locations. In addition, Carter’s was seeking a master brokerage partner to provide national presence for domestic rollout and transaction support for the opening of 60 to 150 stores per year.

SRS conducted customer analysis and created market studies to devise a market entry strategy and develop an ultimate store count capacity for Carter’s. SRS field support provides transaction services managed through a lead account manager.
In addition, SRS implemented an online real estate process to collect documents and track deals from site review to store opening, and provided transaction support that has resulted in the opening of more than 200 stores since 2007.

Services Provided

  • Customer analysis, market studies, research maps
  • Market entry strategy
  • Ultimate store count capacity
  • Field support
  • Online real estate process site to collect documents and track deals


  • 200+ stores opened since 2007