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CASE STUDY

15700 Midway Road

Industrial Warehouse in Addison, TX
Sold by Shannon Johnston and Joseph Cooper

Project Overview
SRS Industrial was engaged with an urgent request from a client on November 1st—they needed to sell their property at 15700 Midway Road by the end of the year, leaving less than two months to complete the transaction. The property, built in the 1960s, was a single-tenant building that had seen years of neglected tenant improvements, leaving it in less-than-ideal condition. To complicate matters further, the main road in front of the property was undergoing major construction. However, the building was in a prime location and included valuable airport runway access rights. SRS Industrial was tasked with leveraging these positives, overcoming the challenges, and securing a quick sale.

Scope
Despite the significant challenges, SRS Industrial devised a strategy focused on the property’s key strengths:

  • Marketing the Prime Location: Emphasizing the building’s strategic location and its unique airport runway access rights to attract potential buyers.

  • Overcoming External Challenges: Utilizing SRS’s deep market knowledge to navigate the complications presented by the ongoing road construction and the property’s condition.

  • Expedited Sale Process: Implementing a fast-tracked marketing and negotiation process to meet the client’s tight deadline.

Results
SRS Industrial successfully executed the sale of the property, exceeding expectations:

  • Quick Sale: The property was sold over the asking price just two weeks shy of the year-end deadline, meeting the client’s urgent timeline.

  • Maximized Value: Despite the road construction and the building’s condition, SRS leveraged the property’s prime location and airport access rights to attract a buyer willing to pay more than the asking price.

  • Client Satisfaction: The successful and swift sale demonstrated SRS Industrial’s ability to overcome significant challenges, showcasing the team’s expertise and commitment to delivering results under pressure.