Grocery-anchored centers have long been a staple of suburban retail. Now, wellness is strengthening that foundation.
In a recent article for Shopping Center Business, SRS’ Casey Smallwood explores how fitness, beauty, and recovery concepts are driving traffic, increasing dwell time, and enhancing long-term center performance.
Here’s what’s changing:
🔹 Fitness-driven traffic – Members visit multiple times per week, creating consistent, repeat foot traffic
🔹 Built-in cross-shopping – Consumers are combining workouts, recovery, and grocery trips into one visit
🔹 Modern co-tenancy – Tenants like Planet Fitness, Restore Hyper Wellness, and Massage Envy are reshaping the mix
🔹 Durable income streams – Service-oriented wellness uses are less vulnerable to e-commerce disruption