Global retail expansion is entering a new phase, with established Asian brands turning to the U.S. as a key driver of long-term growth and market validation.
In a recent ICSC C+CT feature, SRS’ Donald Edrington and Dawn Greiner share insights on what’s fueling this momentum and how these brands are successfully translating their concepts for U.S. consumers.
From merchandising and store formats to site selection and leasing strategy, execution is everything, and the brands that adapt quickly are gaining traction.
Read the full article at ICSC.com.