DALLAS (May 29, 2014) – SRS Real Estate Partners (SRS) was presented with a silver U.S. MAXI Award during the 2014 ICSC U.S. MAXI Awards reception held during the ICSC RECon Convention, May 18, 2014 at the Encore Hotel in Las Vegas. The 2014 ICSC U.S. MAXI Awards were open to U.S. shopping centers and shopping center companies, as well as specialty retailers, specialty leasing managers, marketing directors and/or general managers. All award-winning programs were implemented between January 1, 2012 and January 31, 2014. According to ICSC, the winners represented the highest caliber of marketing excellence and exemplify collaboration, execution, and achievement within the retail real estate industry.
SRS received a silver U.S. MAXI Award in the B2B division of the Traditional Marketing category for their brand enhancement campaign. SRS realized the need to refresh their brand in late 2011.Their rebranding in early 2009 lacked personality and didn't communicate their character and retail-only focus clearly. With those needs in mind, they set out on an across-the-board brand enhancement campaign that would boldly personify the company's character with a nod to their past and a focus on what they can do for their clients. After months of research, strategy, and creative sessions, their team along with Cohn Marketing launched the SRS brand refresh in April 2012.
Professional recognition for this award was given to the team from SRS that included Randa McMinn, former SVP of Marketing and Business Development; Steve Dawkins, EVP & Head Coach; Ashley Loyd, Director of Marketing; Christina Wezwick, Corporate Marketing Manager; and Tonya Harmon, Corporate Marketing Manager.
About SRS Real Estate Partners
SRS Real Estate Partners is the largest real estate company in the U.S. exclusively dedicated to retail services. Headquartered in Dallas with more than 20 offices worldwide, SRS’ strong reach and international presence provide the company with unparalleled knowledge both globally and domestically. As a result, clients of SRS have a competitive edge through a full range of offerings including brokerage services, corporate services, development services, investment services and management services. Since its inception in 1986, SRS has built a strong foundation in the retail real estate world and grown into one of the industry’s most influential and respected leaders. Our success is measured in the achievement of our clients’ objectives, satisfaction and trust. For more information, please visit srsre.com.
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