The once bankrupt retailer Toys ’R’ Us is expanding by “land, air, and sea” as it looks to rebound next year with stores in airports, cruise ships, and in department stores.
It has increased its global retail footprint by more than 50% with openings in the United States, United Kingdom, India, Dubai, and Mexico, and now has more than 1,400 stores and e-commerce sites across 31 countries.
Terrison Quinn, managing principal, SRS Real Estate Partners, tells GlobeSt.com that retail brands have a unique opportunity to be resurrected from the dead because there is a major difference between a retail brand and business model problems.
“Many companies take on too much debt, overexpand or underinvest and a bad business model can drag down what is otherwise a strong brand,” according to Quinn. “It’s not uncommon for investment groups to capitalize on the brand value of a bankrupt company and match that with a new, better business model.
“People can have positive nostalgia about brands they knew as children even though the company failed. Many companies have been successful by purchasing the rights to iconic brands and re-investing a business model that is more current and/or more efficient.”
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