Atlanta’s retail market is entering a new phase, and it’s happening beyond the city limits.
Ahead of ICSC@SOUTHEAST, Michael Berk, Vice President of SRS Capital Markets, spoke with Shopping Center Business about Atlanta’s suburban sprawl and how Millennial-driven demand and evolving lifestyle preferences are shaping retail opportunities across the Atlanta MSA:
🔹 Population Migration: As residents move “outside the perimeter,” suburban counties are seeing new waves of retail activity.
🔹 Development Dynamics: Limited in-town land and rising costs are pushing developers outward, making suburban submarkets prime for expansion.
🔹 Longevity of Growth: With no natural barriers to limit expansion, Atlanta’s retail landscape has room to keep evolving across leasing, investment sales, and project development.
Together, these trends highlight why suburban Atlanta is becoming a hub for both investors and retailers seeking long-term opportunity.
Read more at Shopping Center Business.