International brands are making a real mark on U.S. retail, and landlords are taking notice.
Global concepts like MINISO USA, Cider, Aritzia, CHAGEE, ZARA, and POP MART bring new energy and fresh audiences to shopping centers around the country. SRS’s Donald Edrington and Dawn Greiner have helped bring international brands to U.S retail centers for a number of years.
“It’s a trend that possesses staying power for the foreseeable future as the operators have ratcheted up their U.S. expansion expectations,” says Greiner, SRS Senior Vice President in Dallas. “Landlords are seeking out foreign brands to add some spice and sizzle to their tenant mixes, and Americans are flocking to them.”
“There are a few different paths these brands are taking to the United States,” adds Edrington, SRS Executive Vice President. “Executives have done their research and may have past experience here. They may also have family or friends here who point out where they need to be. Our first step is to get to know the brand to understand its goals and customers, and then we’ll put together a more concentrated list of potential sites. But 90 percent of the time, the first 10 malls they have on their lists are on our list.”
Read more at Shopping Center Business.