Cohn Southwest, the Dallas extension of brand development stalwart Cohn Marketing, has been selected by Galleria Dallas for ongoing brand development and marketing strategy as its Agency of Record. Consistently recognized as one of the most popular and celebrated shopping destinations in the U.S., Galleria Dallas is a 1.9 million square foot shopping center that hosts 19 million visitors each year.
“It has been a very exciting few months for Cohn Southwest. Galleria Dallas is one of the few shopping destinations that is known worldwide, and we are so pleased, honored and thrilled to be working with them,” said Ron Brady vice president of Cohn Southwest.
Galleria Dallas is the second industry giant in as many months to enlist Cohn Southwest for brand development and marketing services. In September, Cohn was been selected by SRS Real Estate Partners to assist with brand identity enhancements and strategy. SRS Real Estate Partners is the largest national real estate company in the country exclusively dedicated to retail services.
“We are all very encouraged to see the swift and considerable growth of our Dallas office,” said, owner and chief brand strategist of the Denver-headquartered Cohn Marketing. “Earlier this year, we opened Cohn Southwest because we saw a real opportunity to make a splash in that region of the country, especially in the retail real estate industry. With the additions of Galleria Dallas and SRS Real Estate Partners, Cohn Southwest is exceeding our early expectations, and I’m very excited for its future.”
The recent Cohn Southwest client wins coincide with other notable new client additions for Cohn. Serramonte Center, Lerner Enterprises and RK Mechanical recently selected Cohn for brand development and marketing services. Like Galleria Dallas, both Serramonte Center and Lerner Enterprises fall within Cohn’s primary vertical market: retail real estate.
“In the past six months, we’ve seen a lot more activity in the retail real estate space, which is a positive sign about financial health of the industry,” Cohn said. “As more companies begin to rethink and reenergize their marketing efforts to grow business, our retail expertise has us in position to reap the benefits and bring on more new business.”
Serramonte Center is a super-regional shopping mall located in Daly City, Calif., and is one of the San Francisco market’s prominent retail outlets. Cohn will be assisting Serramonte Center with ongoing brand development and marketing strategy as its Agency of Record.
Lerner Enterprises is Washington, D.C.’s largest private real estate developer and focuses on all phases of commercial, residential, retail, hotel and mixed-use real estate. Cohn will be working with Lerner for one of Washington D.C.’s premier shopping destinations, Dulles Town Center.
“I’m also very excited about our work with RK Mechanical, a staple of mechanical contracting in the Rocky Mountain region and beyond,” Cohn said. “With our deep roots in B2B marketing, we’re looking forward to helping with their branding and marketing needs.”
RK Mechanical is a Colorado-based full service mechanical contracting company that provides plumbing, piping and sheet metal fabrication and installation solutions for projects around the world. RK Mechanical offers a commercial services group, whose clientele includes Property Managers, Building Owners and Large NNN tenants. Cohn will be developing a brand strategy, brand architecture and logo, target market messaging and brand book and style guide, as well as creative execution