ATLANTA (February 6, 2018) – SRS Real Estate Partners (SRS) is pleased to announce that the project leasing team in Atlanta has secured a lease with MADabolic, an innovative interval driven strength and endurance program facility, at Studioplex Alley positioned along the BeltLine in Old Fourth Ward. This will be MADabolic’s first location in Atlanta and eleventh in the country. It will consist of 3,706 square feet and joins two highly anticipated new restaurants, The James Room, from Missy and Kristin Koefod of 18.21 Bitters and another O4W Pizza Restaurant from Anthony Spina and Billy Streck. MADabolic’s program is a unique fitness platform and offers an intricate fitness routine designed to continually evolve and provide lasting results. The new location is scheduled to open in the second quarter of 2018.
A joint venture of Columbia Ventures LLC and Studioplex LLC, the 9-acre mixed-use project is located on Auburn Avenue in Atlanta’s Old Fourth Ward. The development will include 31,000 square feet of retail and restaurant space below nineteen luxury townhomes. The prime location is impeccably located along the Atlanta Eastside Beltline Trail between Irwin Street and Edgewood Avenue and directly across from Krog Street Market and Stoveworks.
“We are very excited to bring the MADabolic brand to Atlanta, and more specifically, the Old Fourth Ward neighborhood,” says Abigail Closs, of MADabolic Atlanta. “The innovative program will align perfectly with O4W's animated, diverse, active, and gritty culture. We can't wait for you to come check out @MAD_Atlanta.”
Adrienne Crawford, vice president, and Lily H. Heimburger, vice president, in the Atlanta SRS Real Estate Partners office represent the landlord, Columbia Ventures. Lisa Vine, senior associate, with Colliers International represented the tenant.
About SRS Real Estate Partners
SRS Real Estate Partners is the largest real estate company in North America exclusively dedicated to retail services. Headquartered in Dallas with more than 20 offices worldwide, SRS’ strong reach and international presence provide the company with unparalleled knowledge both globally and domestically. As a result, clients of SRS have a competitive edge through a full range of offerings including brokerage services, corporate services, development services, investment services and management services. Since its inception in 1986, SRS has built a strong foundation in the retail real estate world and grown into one of the industry’s most influential and respected leaders. Our success is measured in the achievement of our clients’ objectives, satisfaction and trust. For more information, please visit srsre.com.
About Columbia Ventures LLC
Columbia Ventures LLC (“Columbia”) formed in 2013 to focus on mixed-use development in urban locations in the southeastern United States. Created in collaboration with the principals of the award-winning affordable housing development and property management firm Columbia Residential, the new company leverages the platform founded in 1991 by Noel Khalil to create a market-rate development and investment company with a unique skill set and dynamic approach to urban development. Columbia seeks opportunities to provide creative business, financial and operating solutions, fueled by innovation, to outperform the market, provide superior risk-adjusted returns to its co-investors and transformational developments to the communities in which it operates.
About Studioplex LLC
Studioplex on Auburn was developed by the Historic District Development Corporation (HDDC) in 1998, as the adaptive reuse of an historic cotton compress warehouse built in 1906 and noted as the first fireproof warehouse building in the southeastern United States, known by the iconic adjacent Old Fourth Ward Water Tower. In 2007, HDDC brought on partners Noel Khalil and Dillon Baynes, forming the company to create and execute a strategic plan for the future development of the campus.