Location
The subject property is located within The Promenade on Forest, a highly trafficked, walkable pedestrian plaza in the heart of Laguna Beach. Surrounded by a curated mix of local boutiques, luxury retailers, and popular dining concepts, the Promenade serves as a year-round destination for shopping, dining, and cultural events, including live music and art installations. The property benefits from significant consumer traffic driven by its proximity to Main Beach, the city’s premier public beach and a magnet for both tourists and locals. Laguna Beach attracts over 6 million annual visitors with more than $550 million in yearly visitor spending, providing a robust foundation for continued retail and restaurant success. The site also enjoys direct access via Pacific Coast Highway (40,000 VPD), connecting it to a dense and affluent Southern California demographic. Within a 3-mile radius, the area boasts an average household income of $224,271 and is supported by over 106,400 residents and 48,200 employees, reinforcing long-term demand for high-end dining and retail in this premier coastal market.