Location
Glendale has consistent demand due to its proximity to Los Angeles, great schools, and safe neighborhoods. The residential area surrounding the site benefits from strong home values, with the average home in Glendale priced at approximately $1.2 million—a 44% increase over the past five years. While prices are higher than the national average, Glendale remains more affordable than luxury markets like Beverly Hills or Santa Monica, making it an attractive option for buyers seeking proximity to Los Angeles without the premium coastal pricing. Glendale maintains an affluent population with residents within a 5 mile radius boasting healthy average household incomes of $133,825.
The property is zoned under Glendale’s Downtown Specific Plan and is located within the Alex Theatre Overlay, which offers the potential to pursue additional height—up to three stories and 50 feet (2.25 FAR) with incentives. This Downtown Specific Plan supports a wide range of commercial, office, and mixed-use uses along Brand Boulevard, offering future repositioning and value-add opportunity.