Strategic & Advisory Services

Corporate Services

Retail Real Estate Strategic & Advisory Services for Better Results

Superior retail locations and superior shopping centers begin with superior research, market knowledge, and planning. Better insight will consistently achieve better results.

Growing retailers are challenged by a shrinking supply of real estate, prioritizing growth, understanding what their competition is doing, shifts in customer locations and buying patterns, improving pro-forma projections, and developing a more efficient decision-making process. Retailers facing consolidation need help valuing and optimizing their portfolio, maximizing exposure to their assets, and quickly reducing carrying costs.

Owners, investors, and developers face an equally demanding set of challenges. How do they maximize asset value or tenant mix, understand if a new development concept will be supported by the market, know what trade areas are underserved and what retail categories have voids in the market, and determine alternative uses for vacant space?

SRS’ Strategic & Advisory Services Platform

Services For Retailers

SRS offers strategic research and advisory consulting to help retailers use geospatial analytics and conventional consulting approaches to improve store and shopping center performance and operations. Our strategic and advisory services for retailers include:

  • Customer Profiling
  • Competitor Analysis
  • Trade Area Definition
  • Trade Area Analysis
  • Strategic Growth Planning
  • Market/Trade Area Prioritization
  • Market Planning and Optimization
  • Site Selection Criteria
  • Process Definition and Management
  • Predictive Analytics
  • Portfolio Valuation
  • Portfolio Rationalization and Optimization
  • Merger and Acquisition Planning

Services For Owners, Investors, and Developers

SRS provides real estate analytics and specialized consulting to help owners, investors, and developers improve the value of assets and improve shopping center performance. Our strategic and advisory services for retail owners, investors, and developers include:

  • Market Overviews
  • Trade Area Definition
  • Trade Area Analysis
  • Highest and Best Use Analysis
  • Void Analysis
  • Tenant Mix Analysis
  • Leakage Assessments
  • Merchandising Plans
  • Competitor Analysis
  • Leasing Strategies
  • Asset Valuations
  • Shopping Center Analysis
  • Investment Analysis
  • Marketing Support

Research Powered by Esri

SRS’ primary GIS and analytics tool is Esri Business Analyst. Esri Business Analyst combines demographic and business data, detailed maps, and advanced spatial analytics with client data to help clients answer the “where” questions. Esri Business Analyst provides the most accurate and comprehensive demographic, lifestyle segmentation, consumer spending, and business data to help clients profile customers, analyze markets, evaluate competitors, and identify opportunities. In addition, SRS maintains proprietary GIS data to augment Esri data for spatial analytics, mapping, and visualization activity for clients.

Demographics: Demographic data enables clients to gain valuable insights into population changes and trends that can affect their planning and business decisions.

Lifestyles – Tapestry Segmentation: With more than a century of combined experience, Esri’s data team applied its proven Tapestry Segmentation methodology to classify U.S. neighborhoods into 67 unique market segments. Tapestry segmentation can help clients answer four customer analytics questions:

  • Who are their best customers and prospects?
  • What do they buy?
  • Where can they find more like them?
  • How can they reach them?

Consumer Data: Gaining valuable insights about consumer spending patterns in our clients’ trade areas can affect their business decisions. Consumer data lets clients accurately assess what products and services consumers want versus what they actually buy, along with the supply and demand by industry sector and geography.

Business Data: Business data gives clients the best information to conduct trade area analyses, competition studies, and other research for current and future business opportunities.



Steve Dawkins

Chief Operating Officer

D: 214.560.3150