Multi-Market Expansion

Corporate Services

Regional, National, and International Store Expansion

Retailers are compelled to grow their businesses. Shareholders, shoppers, and your brand’s success make continued store growth an imperative. More stores in existing markets are often a key start, but new store expansion in new geographies or taking an online concept to several physical stores quickly are tougher challenges. In order to identify and acquire large numbers of sites at the best possible rates, it is critical to build and deploy a well thought out expansion plan that utilizes retail real estate experts. To enable an efficient decision-making process, you need a robust tracking system that combines consistent forecasting data and on-the-ground, local intelligence. No other retail real estate service provider puts it all together to meet your growth goals like SRS. We offer executive-level strategy, refined tools and processes, and local market expertise to meet your regional, national, or international store expansion goals.

Strategic multi-market store growth planning and execution

Multi-market expansion starts with a solid strategic plan. SRS can help evaluate your current portfolio and determine key success factors that drive success and mitigate risk. Who are your core customers? What are the trade area characteristics of your best stores? Which markets are the highest priority? How many stores can each market support? Where are the best locations in each sub-market?

When the plan is in place, efficient execution is key to executing that plan. SRS can provide a single-point-of-contact and a core team to drive consistency and speed across your target markets. This core team works side by side with, and in many cases can augment, your in-house real estate team so that you can do more with less. We help devise a Retail Playbook specific to your growth goals and internal decision-making processes so that each team member understands his or her role in the process and works effectively together. SRS utilizes proprietary deal tracking and reporting processes customized to your needs so you have up-to-the-minute insight on deals in progress. To further coordinate deal processes across multiple geographies and prepare real estate committee packages, SRS provides dedicated transaction managers. As a whole, SRS becomes an extension of your internal team by applying our professionals, processes, tools, and experience to meet your multi-market store growth needs.

If your expansion needs include extra capacity to manage the tenant finish process or other construction needs, SRS also has the ability to support this requirement across North America.

From strategic planning for future growth to opening hundreds of stores per year across the country, SRS is experienced at helping you achieve your aggressive store growth plans. Retail is our exclusive focus and helping retailers with their multi-market growth has been at the core of our own strategic growth so that you have a platform that can support your needs.

Multi-market store expansion platform highlights:

  • Executive-level strategic planning
  • Industry-leading research platform powered by Esri
  • Proprietary deal tracking and reporting processes customized to your needs
  • Sophisticated valuation analysis and strategic location advice
  • Consistent local market knowledge across North America and select global markets
  • Single-point-of-contact brokerage solution
  • Transaction managers to coordinate deal processes and prepare real estate committee packages
  • Adaptation and comprehensive preparation for real estate committee requirements
  • Companywide collaboration to leverage local, regional, national, and international landlord relationships
  • Second-to-none negotiation experience for better rates
  • Guarantee of Value


Steve Dawkins

Chief Operating Officer

D: 214.560.3150

Featured Case Studies

Traditional Mall Retailer Has Successful Multi-Market, Off-Mall Store Roll-Out

Traditional Mall Retailer Has Successful Multi-Market, Off-Mall Store Roll-Out

Defining a strategy for rolling out traditional mall…

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