Bruce H. Frazer

Senior Vice President

Bruce H. Frazer

With over 43 years of commercial real estate experience, Bruce has acquired a deep understanding of investment sales and mixed-use development. He is particularly skilled in negotiating building leases, ground leases, and build-to-suits. During his career he has successfully brokered a multitude of land and building sales, leased-consulted on 20 mixed-use projects, and leased over 35 retail centers from their inception.


Bruce has negotiated the purchase and sale of numerous properties totaling over 2.5 million square feet, representing a diverse range of investors. As an acumen in landlord and tenant representation, he provides key strategic consulting and brokerage services to retailers and retail center owners across a multitude of property types, including mixed-use, entertainment centers, community & neighborhood centers, grocers and rehab centers.


Oregon State University – Bachelor of Arts
Santa Clara University – Master of Business Administration


Bruce is an active member of the International Council of Shopping Centers. He served on the Board of Directors of Special Olympics in Santa Clara County. Bruce has been recognized as “Retail Broker of the Year” from Association of South Bay Brokers. He also served in the United States Army as an Intelligence Officer.


  • Sold the 11,000 square foot Mary Manor Center in Sunnyvale for $10,350,000.
  • Sold the 8,040 square foot shop building on El Camino Real in Belmont, an out parcel to Safeway, for $9,550,000.
  • Finalized a build-to-suit for a 65,000 square foot Safeway store, a ground lease with a CVS and a new freestanding Chase Bank, all which will anchor a 100,000 SF shopping center under construction across from the new Berryessa Bart Station in San Jose.
  • Sold the 33 acre San Antonio Shopping Center to Federal Realty for $53,000,000.
  • Brokered 3 new hotel transactions in Santa Clara County to AC Hotels and a Marriott Courtyard.
  • Consulted on the retail portion of over twenty mixed use projects.

Contact Information

San Jose, California

D: 408.216.2315
CA License No. 00576968


Partial List

SRS in the News

NOV 30, 2021

$3M: Going Price for West Palm Beach Single-Tenant MOB

SRS Real Estate Partners’ National Net Lease Group has completed the $2.9-million off-market…


NOV 29, 2021

BREAKING NEWS: Savills, SRS Form Strategic Alliance

Savills said Monday it had formed a strategic alliance with SRS Real Estate…


NOV 29, 2021

Savills and SRS Real Estate Partners Form Strategic Alliance

NEW YORK, Nov. 29, 2021 /PRNewswire/ — Savills today announced that it formed…


Press Releases

JUL 12, 2022

SRS Real Estate Partners Grows SRS Industrial Team and Expands into San Antonio Market

DALLAS (July 12, 2022) – SRS Real Estate Partners has expanded the SRS Industrial…


JUN 08, 2022

SRS Real Estate Partners Opens Honolulu Office; Welcomes Two Leading Local Professionals to National Net Lease Group

DALLAS (June 8, 2022) – SRS Real Estate Partners is pleased to announce…


APR 04, 2022

SRS Real Estate Partners expands into Industrial Real Estate; Introduces SRS Industrial with six prominent professionals in Dallas

DALLAS (April 4, 2022) – SRS Real Estate Partners is proud to introduce SRS…