Defining a strategy to capture specific customers for a multi-market expansion
Extensive market analysis, strategic planning and targeted site selection results in capturing key opportunities in select markets
The Vitamin Shoppe, a leading multi-channel specialty retailer and contract manufacturer of nutritional products, was seeking expertise to develop a real estate strategy to capture well-educated, affluent customers in multiple markets. They were looking to identify and secure high-identity, freestanding or end-cap stores with exceptional visibility for signage and to obtain key opportunities in select markets.
SRS performed extensive market analysis and created a strategy to determine sites possessing the unique customer base required. SRS utilized client-specific strategic planning for site selection to ensure success. SRS local teams provided lease negotiations to ensure cost effectiveness and exhibited a thorough understanding of the characteristics of the specific markets
.SRS has assisted in the opening of over 90 stores and continues to provide The Vitamin Shoppe with proactive site tracking guaranteeing success of projects in the pipeline. Stores are experiencing above-average store volumes.
SRS’ diligence, creativity, thorough understanding of the market, and ability to show us off-market deals is greatly appreciated.
– Brian Bootay, The Vitamin Shoppe, VP, Real Estate & Development
Services Provided
- Market analysis to determine unique customer base locations
- Strategic planning for site selection
- Superior local market knowledge
- Lease negotiations
Results
- 90+ stores opened
- Stores performing above-average